SWFL Harley-Davidson entrepreneur buys two dealerships

Longtime Southwest Florida motorsports entrepreneur Scott Fischer has acquired a pair of Harley-Davidson dealerships in Wisconsin, the home state of the iconic motorcycle brand.

Fischer, through his firm Scott Fischer Enterprises, bought Milwaukee Harley-Davidson and West Bend Harley-Davidson, according to a statement. Terms of the acquisitions weren’t disclosed. 

Scott Fischer Enterprises currently also owns Thunderbird Harley-Davidson in Albuquerque, New Mexico and Wicked West Harley-Davidson in Sante Fe. 

Led by Fischer and fellow industry veteran John Greene, Scott Fischer Enterprises, the release states, brings a collective 40-plus years of experience buying, selling, owning and operating award-winning dealerships across the country. 

That experience includes at one point owning six Harley-Davidson dealerships nationwide, including locations in Naples, Fort Myers, Alabama, New Mexico and California. At its peak in 2014, Scott Fischer Enterprises had $121 million in annual revenue and some 360 employees spread through all the dealerships, Fischer said in a 2021 interview. (In that 2021 interview, Fischer also talked about Digital Lead Performance, a company he founded that provides powersports dealers, including Harley Davidson locations, digital leads for customers.) 

“We know that Harley-Davidson is beloved in the region and globally, and as a custodian of the brand, it’s our honor to lead the next chapter at both the Milwaukee and West Bend Harley-Davidson locations in the hometown of our parent company,” says Fischer in the release. “As long-time Harley-Davidson store owners and operators, we are committed to elevating the Harley-Davidson brand, its focus on lifestyle, community and freedom. We are taking all that we have learned over the years to further engage employees, enhance the culture, build community and grow both dealerships into more customer-focused destination dealerships for Harley owners and enthusiasts to enjoy.”